Share Love
A custom made Instagram AR filter developed with Spark AR platform for the Valentine’s day campaign. Once the user opens the filter and starts recording, it rotates through different messages and stops on one when the recording is finished, like a slot machine.
YEAR: 2020
COMPANY: OUTFRONT Media
CATEGORY: AR, Creative Coding, Interactive, Mobile Development
TOOLS: Spark AR, Visual programming with patch editor
ROLE: Senior Creative Technology Developer – built and published the Instagram AR filter
Instructions on how to use the filter
“Share Love” Instagram AR filter demo
From February 13th to 14th, 2020, OUTFRONT ran promotional ads nationwide encouraging commuters to either scan a QR code or visit a website to access an exclusive Valentine themed AR Instagram filter.
Those who scanned the QR code were taken to Instagram Stories to directly interact with the filter. The filter, built with Spark AR, featured a heart that floated above a person’s head. When a consumer began recording a video, the heart rotated through candy heart type messages, eventually landing on one. A special glowing effect is also applied on the user’s face matching the theme. Users were encouraged to post their video to their Instagram Story tagging @OUTFRONTMediaUSA and their Valentine.
“Share Love” Instagram AR filter demo
